After the 'jump starter' with the group research tasks, I took into account the various elements of Chinese cultures and traditions. One that stood out for me like a sore thumb was the scrolls and banners that were hung up in homes/apartments symbolising aspects of good luck and well-being etc...I made a comparason of other existing products on the market that had a western influence but had lost its deeper essence in which it had been 'europeanized' to the point were the other half had been neglected. In this brief I wish to produce a product that has been extracted from the Chinese culture and modernize it not the point where the concept itself is lost and one demensional but rather compensate both aspects aesthetically whilst bearing in mind its awareness culturally...aiiight. SpaniolloZz OUT!
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